Monday, 26 December 2011

Caterham Logos to Appear on Team Lotus’ F1 Cars

It’s funny how things turn out sometimes. In 1973, Caterham, which was founded in the 1960s as a Lotus dealer, acquired the rights to build the Seven from Lotus. Now, Team Lotus has purchased Caterham Cars through a holding company, part owned by Malaysian Tony Fernandes.

Starting from the British GP in Silverstone this weekend, the Caterham logo will appear on the sidepods of both Team Lotus F1 cars. Interestingly, this comes 50 years after Lotus’ first win in a Formula 1 Grand Prix (Innes Ireland in the US GP). Earlier this year, Caterham launched its first new model for 15 years, the sports prototype racing car SP/300.R.

This is a monumental occasion for Caterham Cars. We are a niche low-volume sportscar manufacturer and yet we are now a key partner for a Formula One team with an extremely bright future. In terms of global visibility for the Caterham brand, you don't get much better than Formula One. Caterham has a long and distinguished history in grassroots motorsport but this puts the firm in front of a truly global audience to sit alongside major car brands including Ferrari, McLaren and Mercedes-Benz.

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